Seller's Guide
Lansing Area Real Estate
REAL ESTATE
 
 
Pricing high to leave room for negotiation!

This strategy works best for a garage sale and when selling a used car or obsolete computer equipment. The buyer makes an impulsive purchase and is not concerned about the return on his investment. 

 

A Real Estate buyer is much more practical. He's not only considering your home as a place to live, but also as a financial investment.

 

His purchase will be carefully thought through and his emotions may be tempered by the restraints of his financial situation. Homes that are priced higher than "fair market value" may be beyond what the buyer can afford or believes is reasonable will simply be ignored.

 

Competitive Pricing

If wish to sell in a hurry, you should think carefully about the lowest price you could except. Based on that figure, add a small amount of "room for negotiation." (In a "buyers' market" it's safe to assume that most buyers will not offer full price for your home.) Priced "fairly" you can expect viewings and possibly an offer.
 

Negotiation begins with an offer - even a low one

Sellers are reluctant to choose a price too close to their lowest price for fear of receiving a still lower offer. An offer gives you and the buyer something to talk about - even a low offer. Think about this - the buyer chose you're home over all other homes on the market. He wants YOUR home. Counter back at the price you want and see what happens. In most cases the buyer will move up to your price.  If not, he may not have been in a financially able to offer more than he already has. 

 

The right price will attract more buyers

Statistics show that a home priced at fair market value will attract 60% of the buyers shopping that kind of home. Homes priced above fair market value discourage prospects and will reduce traffic to as low as 15%.

 

The Initial Surge of Interest

The first prospects taking an interest in your home will be those who have been shopping, but have not yet found something that fits their needs. Yours may be the perfect home, but priced beyond their means…it may be ignored.


Reluctant Realtors

84% of all home buyers are working with a Realtor who is picking properties for them to view. Most Realtors are reluctant to suggest overpriced homes as they know that it may be difficult to negotiate down to a price their client can afford. So, why bother to show the home?

 

Helping the Competition

As Realtors, we appreciate it when a competing home is overpriced. It tends to make our listing appear to be a
better value and much easier to sell. 

 

 

 

No prize for second place!

In the Real Estate market there is no prize for coming in second. Selling your home requires a First Place finish.

To finish first, you need to make your home so irresistible that a prospective buyer will choose yours over all the others. You will need to be objective when setting your price and you’ll need to begin looking at your home’s spaces and condition in the same way that a buyer will.

 

 

 

 
REAL ESTATE
Lansing, East Lansing, Okemos, Haslett, Williamston, DeWitt, Bath, Perry, Holt, Mason, Leslie, Dansville
Stockbridge,  Webberville, Grand Ledge, Charlotte, Olivet, Potterville, Eaton Rapids, St. Johns, Laingsburg, Owosso, Portland

1651 West Lake Lansing Road, East Lansing, Michigan 48823 

Office:   517-324-3200
Fax:   517-324-3201
Toll Free:   877-326-3772

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